Your website is not just an advertising investment

A website is a sales, marketing and communication tool that should work for you. You control it and you'll use it continuously. It is a company asset similar to a telephone or fax machine. Once you have a website, print your web address "www.orcapack.com" on all of your advertising, collateral, and business cards. This offers potential customers and clients an opportunity to find out more information and more importantly give you their customer information or better yet make a purchase.

Your website gives your organization a Stamp of Credibility

The following quote is paragraph from Small Business Magazine - October Issue 2003. "Customers and other people who come in contact with your business expect to find a reputable businesses on the Web, so don't risk your credibility by not being present." You should take that quote and expand take it one step further, isnat enough to have a site . Your website should represent your business professionally. It should also spur the viewer (customer) to act..

Having a website makes you Flexible

Unlike printed materials, it's easy to update information on a website. If you find a mistake or want to change a sentence the change can be made and implemented immediately. Updating your marketing and price points is not difficult. The website allows for immediate updates. Imagine for a moment that you sell products whose prices fluctuate. With a website, you can easily change prices at any time desired. When the website is up-to-date, your online marketing material is accurate. Many companies now send out price sheets with a disclaimer to check the website for current pricing.

Websites allows for interaction with your Customers

Forms, e-mail, and surveys will let your visitors interact with you and your employees through your website, helping you beef up your: customer databases, user profiles, lead database, sales pipeline, appointments calendar. A website also allows you to customize sales offers on the fly based on your customers' actions. If your business model warrants, you could even have live chats or webcasts. An employee could answer customer questions live in a live chat on the website. A webcast could be used to give a seminar about your organization to potential customers in any remote location without the costly expense of travel.

Do You Want to Compete With the Bigger Organizations

Anyone can compete with the big guys since a website is economical and not limited by size. This means a small business can be presented as a bigger company. The web allows you to present your organizational information on a level playing field.

The Internet gives Global Accessibility

This means your website can be viewed by anyone, anywhere, as long as they have Internet access. There are no physical limitations to broadcast areas, as in radio nor circulation region restrictions, as in newspapers or magazines. Many websites are viewable in multiple languages.

Website Makes Your First Impression Your Best Impression

You may have a nice sign, a pleasant reception area, perhaps your employees dress professionally. But if a visitor goes to your Website first, they won't see any of it. Your design can be great, but if your information is dated your visitor's first impression will be that you don't keep things up to date.

When A Website Is Created Poorly It Can Make Potential Business Just Go Away

Website navigation must be intuitive and user friendly. According to the experts if a web visitor can't figure out what you do and how to navigate in less than 7 seconds they are gone. In short the potential customer has continued searching for their solution.

A website works for you

Your website should increase your revenue.
Your website should increase your sales leads.
Your website should reduce your expenses.
Your website should bring in new customers.
Your website should help get more business from existing customers.
Your website should increase the value of your company.