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White Papers - My Site Is Good...Right?
Your website at the very least needs to make your organization look Credible. If your site "looks credible" a potential client on your website believes your organization to be credible. On a broader scope is your website findable? When you look at your website's traffic, do you see website traffic coming from Google, Yahoo, MSN, AOL, and other search engines? Staying with the broader scope, is your website accessible. At first glance, does the potential customer have a good idea how to find information on your site?
To determine where your site stands you can take our website ranking quiz below. It takes just a few minutes and the results will give you some direction on how to improve.
Website Ranking Quiz
Is your website getting unsolicited traffic? Your website should get website traffic from Google, Yahoo, MSN, AOL, and other search engines. You can see your website's traffic in your website analytics software. - Does your website make your organization look credible? Are potential customers getting to your site, but are leaving after viewing the landing page. This is a good indication that your website is not credible. ( Stanford Guidelines for Website Credibility ).
- Are you customers purchasing from your website? Are your potential customers getting to your site and moving thru the site but not purchasing online? This is a good indication that your purchasing method may not be accessible or credible. Leaving your site to go to purchasing pages statistically shows a high percentage of dropped customers before purchase.
- Does your website bring in new customers? Do potential customers call and say I was looking at your website and I want more information?
- Does your website ask potential customers to take action? Do you get contact information for giving away valuable information? Do you have a newsletter? Do you let customers sign-up for free trials?
- Does your website or intranet reduce your expenses (less phone inquires for easy to obtain information like forms, brochures, and white papers?)
- Does you website exceed your expectations?
- Does your website increase your revenue?
- Does your website get more business from existing customers?
- Does your web solution increase the value of your company?
If you answered Yes to:
10 questions you have the best website in the world...can we work for you
7-9 questions your website is great
4-6 questions your website is not really doing much but it's ok
3 or less questions you really don't have a website...Do you?
if you answered no to questions:
1, 4, 6, 8, 9, 10 your website is not findable
2, 3, 6, 8, 9, 10 your website is not credible
3, 4, 6, 8, 9, 10 your website is not accessible
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