When we started working with the Learning Zone (Childcare Centers with locations in Weston, MA and Watertown, MA), their direct mail and telephone directory advertising channels were no longer attracting enough new parents.

learning zone childcare center weston location

The Learning Zone needed more parents and expecting parents to arrange tours of the Learning Zone facilities. We need to fill vacant spaces and expand the waiting list of expecting parents. Before the website the Learning Zone had 2 - 4 month waiting list for newborns (with spots being available some months) and open spots in most of the other rooms for 1 - 5 year olds at both locations.

Solution
Orcapack worked with the Learning Zone to define numerous pages of informational content and a fun colorful design. The Learning Zone site now has over 20 fun and informational page for the 2 locations, including a newsletter and secure picture gallery.

Result
Along with the website we also used a low budget google adwords campaign and an updated weekly Craigslist.org image based free advertisement.

Within months of the website launch the learning zone staff was seeing many more tours being arranged. After 6 months both of the newborn rooms were at capacity. The rooms for 1-5 year old were nearing full deployment.

After 1 year in action the website has allowed the Learning Zone to spend money on new laptops for the classrooms, new toys, outdoor canopies and 5 tricycles (with helmets) for outdoor use.

The waiting list for newborns is full until February of 2008 and the spots are running out for March – July of 2008. All rooms in both locations are at full deployment with a waiting list up to 4 months.

Learning Zone Childcare Center Daily Necessities